About us

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Assia Medical, The ·Center for Surgery and Interventional Medicine is theresult of the vision of the best surgeons in Israel, designed to provide advanced private medical services at the highest professional level of a private hospital, in an affordable way.

The founders of Assia Medical are Dr. Amir Szold, Prof. Micha Rabau, and the late Prof. Avraham Czerniak. Dr. Szold and Prof. Rabau are considered top-notch senior surgeons in Israel and excellent, humane professionals who hold senior positions in professional medical organizations and associations.

The Center brings together leading physicians in Israel, all are senior surgeons and department Chairpersons in Israel's leading hospitals. It is based on the global model of private surgical medical services and offers a unique and complete support system in all medical and logistical aspects related to surgery.

The Center provides a personal, comprehensive, high-quality and available response to the patients, so that they are always accompanied -  prior, during, and after the surgery. All types of surgeries are performed privately at the highest medical level, with strict ethical and professional standards, cutting-edge technologies, trained medical teams and surgery's most advanced methods.

Founders

R.I.P. Prof. Avraham Czerniak

Served as Chairman of Surghery, Wolfson Medical Center, and the Department of General and Hepatobiliary Surgery's Sheba Tel Hashomer Hospital. He was a world-renoun figure in this field. Prof. Czerniak passed away in 2013. May his memory be blessed.

Prof. Micha
Rabau

Past Director of the Department of Colon and Rectum Diseases at Ichilov Hospital, and a prominent specialist in gastrointestinal surgery, colon and rectum surgeries, polyps and tumors.

Dr. Amir
Szold

Chairman and Medical Director of Assia Medical. Senior surgeon and prominent specialist in minimally invasive surgeries (Laparoscopic surgery). Founder of the Endoscopic Surgery Unit at Ichilov Hospital and founder of the Israeli Endoscopic Surgery Association.

Management

Keren Gutshtein Rotman 
CEO

CEO of Assia Medical Group. Holds a B.A. B.Sc in Mechanical Engineering and Business Management from Tel Aviv University, and an MBA, an executive program at Ben Gurion University. Graduate of a company directors' course.

Keren is an expert in growth processes and company improvement, strategic planning, tactics and  implementation. She has extensive experience in establishing arrays and managing complex operations.

Keren has extensive managing experience, both in the health system and out of it. Before being the CEO of Assia Medical, Keren served as the CEO of Sabar Health– a home hospitalization system. The company under her management has evolved in all aspects; from a groundbreaking idea to a leading company in its field, including a 500% growth in a turnover within 4 years, a substantial increase in the company's profitability, implementation of new LOB, etc.

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Dr. Amir Szold
Medical Director

Assia Medical's medical activity is managed and supervised by Dr. Amir Szold- our medical director, with the perception that one of the problems of private medicine is thelack of peer control. The medical director is accountable that the doctors  Assia Medical group are of the highest rank, ready for peer control, and accept teamwork and the concept of excellence while treating the patient. The medical director also organizes team sessions to discuss complicated, as well as responsible for medical quality control.

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Shani Ami-Shai
Director of the appointment scheduling center and Community Relations

Details

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